UK insurance brokers are prioritising building valuations and cyber risk management as key services to add value for clients in 2025, according to a recent survey.
The poll, conducted by RebuildCostASSESSMENT.com at this year’s Bravo Network Conference (BNC) in Liverpool in February, found that from 115 responses, 29% of brokers are looking to enhance their service to clients through valuations for the first time this year.
One in five (19%) said they want to focus on traditional risk management, while 17% said they were looking to deliver on cyber risk management - highlighting the growing importance of digital threats alongside more established concerns.
Other added value services brokers plan to offer this year include claims support and advocacy (14%), business continuity planning (8%), health and safety consultancy (8%), and employment law services (3%). A further 2% other services, including compliance tools and SAPs (Statutory Accounting Principles).
Strong focus on valuations
Underinsurance remains high on the insurance industry agenda, and was an issue discussed by a panel of insurers at BNC this year, including from Aviva, AXA, Zurich, Arch and QBE. All panel members acknowledged that the industry needs to do more to avoid claims disputes.
Recent data from RebuildCostASSESSMENT.com has shown that 76% of UK commercial buildings remain underinsured, despite some improvement from 81% in previous years.
Kevin Doyle of K D Insurance Brokers, commented: “We explain to the client, we like to think we’re good at insurance broking. We’re not surveyors, we’re not estate agents, we’re not valuers and we’re not loss adjusters. They need to have people who are professionals and experts in those areas there to support them, so that should the worst happen their insurance will work correctly.”
Cyber risk a hot topic
The prominence of cyber risk management (17%) suggests that brokers are increasingly viewing digital threats as comparable to traditional insurance-linked risks.
With cybercrime costs projected to reach £10.5 trillion globally by 2025, businesses are seeking greater protection against attacks.
Ewan Sandison, Broker and Networks Relationship Manager at RebuildCostASSESSMENT.com, commented: “Our survey results reflect how brokers are broadening their role as trusted advisers, adapting to emerging risks while reinforcing core areas like valuations and claims support.
“As 2025 unfolds, these additional services could play a critical role in supporting businesses through an evolving risk landscape.”